Goals

  • Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.

Audience

  • Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
  • SAP consultants and partners

Prerequisites

Essential

  • SAPCRM Overview of the SAP CRM solution
  • CR100 CRM Customizing Fundamentals

Recommended

  • None

Course based on software release

  • SAP CRM 7.0 EHP3
  • SAP ERP Central Component 6.0 EHP7

Content

  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
    • Working with marketing projects
    • Preparation and Execution of campaigns
  • Segmentation of business partners
    • Marketing attributes
    • Creating target groups
  • Creating personalized e-mails
    • Marketing Product Proposals
    • Lead Management and Surveys
    • Campaign automation
    • External List Management
    • Special Functions and Features in campaign management
    • Couponing