Course announcements

  • This course is designed to give business analysts and application consultants an in-depth understanding of the functional capabilities of the SAP Hybris Marketing on premise solution. The main focus of the course is to showcase the frontend functionalities, however it also covers the underlying processes and technical concepts on a high level. The course equips participants with knowledge of the important customizing options that can be performed in the SAP Implementation Guide (IMG) as well as the integration of SAP Hybris Marketing with other SAP and third party systems.

Goals

  • This course will prepare you to:
    • Understand SAP Hybris Marketing features and functionality
    • Perform essential marketing tasks within the application
    • Know about key customization and integration options

Audience

  • Business prospects
  • Business analysts
  • Application consultants
  • Project managers

Prerequisites

Essential

  • Fundamental understanding of marketing concepts

Recommended

  • None

Course based on software release

  • SAP Hybris Marketing 1605 on premise

Content

  • Unit 1 – Introduction
    • Goals and scope of the course
    • How to get access to the SAP Hybris Marketing free trial version
  • Unit 2 – Marketing Data Management
    • Data Collection
    • Contact and Corporate Fact Sheet
    • Contact Engagement
    • Sentiment Engagement
    • Customer Journey Insight
    • Simple Scores
    • Importing Files
    • Data Privacy
  • Unit 3 – Predictive Model Management
    • Predictive Models and Predictive Scenarios
    • How to Choose the best Model Fit
    • Creating a new Heuristic and Predictive Model
    • Architecture
  • Unit 4 – Segmentation
    • Using the Segmentation Builder
    • Working with Building Blocks
    • Creating a new Segmentation Model
    • Leveraging Geospatial Maps and Reference Objects to create Segmentation Models
    • Technical Background and Customizing Options
  • Unit 5 – Target Groups
    • Target Group Categories, Statuses and available Actions for Target Groups
    • Target Groups and Control Groups
    • How to create a new (Live) Target Group
  • Unit 6 – Recommendation
    • Product Recommendations
    • Recommendation Models, Algorithms, Recommendation Model Types and Recommendation Scenarios
    • Offer Recommendations
    • Integration Scenarios with SAP Hybris Commerce
  • Unit 7 – Acquisition – Campaign Management
    • Campaign Types, Statuses and Actions
    • Email and SMS Campaigns
    • Creating Personalized Campaign Content
    • Automated A/B Testing
    • Export Definitions and File Export
    • Facebook Campaigns
    • Paid Search Campaigns
    • Lead Management
    • CRM Campaigns
    • Cloud for Customer Campaigns
    • Newsletters and Landing Pages
    • Communication Categories
  • Unit 8 – Convert
    • Track and detect cart and website abandoners
    • Add personal information to follow-up Email campaigns
    • Categorize a customer’s interests and score his behavior and intent to purchase
    • User Interfaces: ATProGui, Conversion Dashboard, Support Tool
  • Unit 9 – Loyalty
    • Setup-tasks within the YaaS platform
    • Define Scopes and Roles
    • Configure a Loyalty project in YaaS
    • Create and manage Email, Card and Coupon templates
    • Define rules for a Loyalty program
    • Manage Loyalty program members
    • Analyze the success of a Loyalty program
    • SAP Hybris Marketing Integration
    • SAP Hybris Commerce Integration
  • Unit 10 – Insight
    • Insight for Sales
    • Insight for Marketing
    • Using the Marketing Executive Dashboard
    • Installing and Importing Data into the Marketing Executive Dashboard
  • Unit 11 – Planning
    • Budget Planning, Spend Planning and Spend Management
    • Create transparent marketing plans in the Marketing Calendar
    • Key customizing options
  • Unit 12 – Business Administration
    • Manage User Lists, Interaction Interests and Marketing Attribute Categories
    • Map Free Text Items
    • Creating Customer Journey Events
    • Analyzing Integration Errors and Application Logs
  • Unit 13 – Technical Basics
    • Architecture of the SAP Hybris Marketing solution
    • System Landscape Considerations
    • Deployment Options
    • Installation and System Configuration
    • Rapid Deployment Solutions
  • Unit 14 – Integration
    • Inbound and Outbound Interfaces
    • Integration to SAP and non-SAP solutions