HY750
SAP Hybris Marketing Customization & Integration
- Solution:SAP Hybris
Level:Details, Configuration & Transaction
Languages:English
Goals
- This Course Will Prepare You to:
- Understand the Technical concepts of different modules in SAP Hybris Marketing
- Perform Configurations Using the Implementation Guide
- Understand how to do development of Hana Objects using the Hana Studio (for usage in Segmentation module)
- Develop understanding about marketing processes across different SAP solutions.
- Understand configurations required for integration With Other SAP systems ( SAP Hybris Commerce and SAP Hybris Cloud for Customer)
Audience
- Technical Consultants
- Functional Consultants
- HANA Modelers
- Data Integration Consultants
Prerequisites
Essential
Recommended
- HYB1 Experience SAP Hybris Solutions (openSAP Online course)
- HA100SAP HANA Introduction
- CLD900SAP HANA Cloud Platform, Integration Service Overview
Course based on software release
- SAP Hybris Marketing 1605 on premise
Content
- Unit 1 – Product Overview and Architecture
- Introduction of the different modules of SAP Hybris Marketing
- Deployment Options
- Integration with other solutions and Data Handling
- Architecture Overview
- Security Aspects
- Installation Process
- Unit 2 – Contacts and Interactions
- Data Model for Interaction Contacts, Interactions, Products and Product Categories
- Customizing Filter Attributes
- Adding New Data Fields to The Contact Fact Sheet
- Sentiment Engagement – Data Flow and Extensibility
- Customer Journey Insight Application
- Data Aging
- Import Interactions and Interaction Contacts
- Hands On Exercises
- Unit 3 – Segmentation
- Features of the Segmentation Builder
- Creating Segments Leveraging Object Key Upload, Reference Objects And Predictive Scores
- Multi-Value Marketing Attributes
- Customizing New Data Sources for Segmentation
- Defining And Assigning Preview Types
- Segmentation Profile Filters
- Authorization Settings
- Administrative Features for Segmentation
- Target Groups – Configuration and Extensibility
- Hands On Exercises
- Unit 4 – Acquisition – Campaign Management
- Content Studio Features
- Multiwave Campaign Automation
- Configuring the Sender Profile
- Defining Campaign Categories and Actions
- Export Definitions
- Creating CSV File Exports
- Overview on Facebook and Paid Search Campaigns
- Automated A/B Testing
- Landing Pages for Newsletter Subscription
- Managing Marketing Permissions And Subscriptions
- Marketing Success Analytics
- Hands On Exercises
- Unit 5 – Recommendation
- Product Recommendations
- Recommendation Models, Algorithms, Recommendation Model Types And Recommendation Scenarios
- Offer Recommendations
- Consuming Recommendation Models in SAP Hybris Commerce
- Customizing Data Sources and Algorithms
- Hands On Exercise
- Unit 6 – Integration With SAP Hybris Commerce
- Overview of Integration Scenarios and Touchpoints
- Architecture and Configuration
- Personalizing Web-Shop Content via Segmentation and Campaigns
- Landing Page Deployment on A Commerce Web Shop
- Product and Offer Recommendations
- Processing of Clickstream Data to Enrich Customer Profiles
- Concept of Master Data Replication From Commerce to SAP Hybris Marketing
- Unit 7 – Predictive And Heuristic Scores
- Defining Predictive Scenarios in the IMG
- Creating and Maintaining Predictive Models
- Choosing the Best Model Fit for a Predictive Scenario
- Creating Heuristic Scores Based on SAP Hana Information Models
- Creating Heuristic Scores Based on a Segmentation Profile
- Hands on Exercise
- Unit 8 – Planning
- Budget Planning
- Adding Custom Dimensions for Budget Planning
- Managing Campaigns with Programs
- Spend Management
- Using The Marketing Calendar
- Hands on Exercise
- Unit 9 – Integration With SAP Hybris Cloud For Customer
- Defining Lead Scores and Lead Stages
- Set up Campaigns to enable Lead and Activity Creation (Appointments, Phone Calls, Task) from SAP Hybris Marketing to Hybris Cloud for Customer.
- Data Replication between SAP Hybris Cloud For Customer and SAP Hybris Marketing
- Leverage the Lead Dashboard to Monitor Relevant Lead Management Information