• The “SAP Certified Application Professional – Marketing with SAP CRM 7.0 EhP 1” certification exam verifies that the candidate has deep knowledge in the area of CRM Marketing. This certificate proves that the candidate has an advanced understanding within this profile and is able to apply these skills practically and provide guidance in project implementation.

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Marketing Planning and Campaign Management> 12%

Describe Marketing Planner, Discounts, Actions, Partner functions, Campaign Execution, Marketing Calendar and authorizations

Segmentation> 12%

Describe Attributes, Attribute Sets, Attribute Lists, Profile Sets, Profiles,  Segmentation Bases, Target Groups and graphical modeling

Special Features & Functions> 12%

Couponing, Bounce Management, Campaign Response Recording, CRM Survey Suite and Loyalty Management

Marketing Analytics8% – 12%

Describe Key Figure Planning and other Analytics topics

CRM Business Scenarios8% – 12%

Describe CRM Analytics, CRM Sales and CRM Service and Interaction Center

CRM Middleware< 8%

Describe CRM Middleware, Data Exchange with R/3 Backend

Extended Topics< 8%

Describe Enterprise SOA, Solution Manager and SAP Netweaver fundamentals